BP Gulf Leak
BP Gulf Leak Reveals
The New Reality on
Public Relations Market
Quite often big problems shake the vision of the world. The old picture gets obscure, illogical and starts to fade away. And behind this old picture we can see the outlines of a new picture. The picture that will dominate the market from now and on.
BP gulf leak, also known as BP oil spill, an accident which took place in the Gulf of Mexico, together with ecological agenda has risen the question about validity of traditional online public relation strategies. Beyond any doubt British Petroleum must be spending huge budgets on public relations, trying to fight back against negative feedback. I wouldn’t be surprised if it turns out that this is one of the most expensive PR campaigns during the last decade.
And this situation is sort of “testing grounds” to see what is working in online PR and what is not. Lots of PR experts are diligently recording all details about who is doing what and how it helps.
Moreover, we see that absolutely unexpected PR strategies show up on the market.
…these unexpected strategies show us
how exactly online PR may look
in the next several years…
One of the biggest discoveries is that strategies (that are actually very cheap) can produce great results and help to shape up the public opinion in the proper way.
This article – the one you are reading right now – is one of the examples. Because this article ranks very nicely in Google for the keyword ‘BP gulf leak’.
Just imagine the value that a web page which ranks high for ‘BP gulf leak’ in search engines has for British Petroleum at the moment. It is a marvelous opportunity to build the public opinion of the people who are concerned about ‘BP gulf leak.’
But this is just the beginning, because…
The Biggest *Shock* is that This Page
Ranked High in Search Engines
For Specific Keyword ‘BP Gulf Leak’
Because WE Pushed It There
MANUALLY
This was done with the help of advanced SEO (search engine optimization tools) that can put any web page you need on the 1st page in search engines for any keyword you need.
And this is a BOMB. Because it brings an absolutely new meaning to public relations online and the strategies that PR companies will use in the next several years.
Let’s mention just a few “discoveries”:
Discovery #1
You get real possibility to push any web page you need. And this great, because no longer you need to hope for the best. Now you know WHAT EXACTLY you are pushing up in search engine ranks.
Discovery # 2
You can push the page for any keyword you need. And this is very important, because this is a laser-targeted delivery of the information to the people whom you want to see it (watch it, listen to it, etc.). You choose who will read your publications.
Discovery # 3
If you can push one web page high in ranks for a specific keyword, it means you can push more pages as well. And it means that you can even make the whole Google page 1 packed with the pages that YOU need (pages with articles, press releases, blog comments, forum threads, videos, social network pages, etc.) for the keywords that YOU need. Just imagine how much money BP would have paid to those who could pack Google page 1 with positive or, at least, neutral results.
Discovery # 4
And this is, perhaps, the most powerful discovery.
Do you understand that you can do all this BEFORE the problem knocks at the door?
You can have your pages, for the “nasty” keywords that you need on Google page 1 BEFORE someone starts a media attack against you.
Moreover, when you do that in advance, it will cost you LESS.
This small list of discoveries will not change the major idea of how public relations work. But it will seriously change lots of the strategies of online PR, because it can give BETTER results for SMALLER sums of money.
This New Reality is Already Around You
No Matter if You Know About It or Not
If You Want to See
“Behind the Curtain” Examples of This Reality
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