Massive Blasts vs Individual Publications
Article Marketing after Google Panda:
Massive Blasts vs Individual Publications
As promised to Free Traffic System users we have recently increased the database of blogs, and now you can find lots of blogs to accept your publications – blogs with different level of SEO reputation, trust and traffic.
That is why those who love massive content submissions – can do that. As well as people who want to go with individual submissions and want to publish articles in small numbers on sites with reputation and traffic.
Now, technically, you stand at a cross roads with your SEO: go massive or go individual?
Moreover, the Whole World of SEO
Is in the Same Situation:
Massive or Individual?
To make a wise decision we would like to point out the advantages and disadvantages of massive submissions vs individual publications.
(1) Massive Content Blasts
Advantages: the biggest advantage is that you invest less time and get more backlinks.
For example, you can write one article and blast it to 50 free blogs in FTS (if you are a FREE user, because PROs can have 100 publications). So, you submitted an article and got 50 publications with your backlinks inside. This is a lot of backlinks.
And a lot of backlinks means that you can get better ranks for your keywords within quite a short period of time.
No wonder, SEO providers who are using FTS to show results to their clients love this strategy. I can tell you that the vast majority of SEO providers, companies and services is “sitting” of massive submissions. You can easily impress a client with a big number of backlinks, a frugal price and a good boost in ranks. I know what I say, because FTS is one of the standard tools for many SEO providers today.
Disadvantages: Google knows that content blasts have become its weak point, and Google Panda update is just the beginning.
No scary stories, but Google understands that content blasts are its weak point. Because when the links are inside the content which is published on sites with different IPs, site owners, different age and history of the site – this looks pretty natural to Google and its reputation measuring algorithm can be manipulated.
Google Panda update started to focus on this, and what they do is “clip” the results of your massive blasts. For example, you blasted an article to 50 blogs and on the initial stage you get very nice results. But over some time Google will “clip” all these 50 articles into a smaller number. Which means that the number of backlinks you have in the end gets smaller as well. And you can lose ranks.
Google isn’t super good at clipping the results of massive submissions at the moment. But their approach to taking care of this issue is smart and correct. Now that they saw great results from Google Panda update about massive submissions, they will focus even more efforts on this approach. It will take time, but strategically the effect from massive submissions will decline more and more.
(2) Individual Publications on Trusted Sites
Advantages: maximum SEO safety, long-term results and direct traffic.
You can use this approach even for the sites that are just 1 day old, without getting into the SEO spam scan from Google. This is the safest approach one can use right now.
The SEO quality of this type of backlinks is tremendous, because you are choosing the sites with reputation, age and trust. 2-3 backlinks from the site of this level will be of a much higher value, compared to hundreds of backlinks from the sites that have nearly no reputation in the eyes of Google.
Finally, you get direct traffic from your articles, not just the backlinks. Because in Free Traffic System sites are adding their traffic stats, and you can even see what keywords people use in search engines when they come to these sites. That is why if you write an interesting article, you will get direct visitors from these sites to your site. Because these sites have traffic and your article on this site will get traffic as well.
Disadvantages: more job, longer time for the results.
Obviously it takes time and effort to submit one great article to one great site, then another great article to another site, etc. That is why you will not get hundreds and/or thousands of backlinks overnight.
And, on the first stage, the results of rank improvement aren’t that impressive. It can take up to several weeks of good work with creation and publication of articles on trusted sites, before you can impress your clients with ranks improvement.
What Choice is Better?
I think that FTS team is absolutely unbiased in answering this question, because we offer both strategies to our clients. Wanna go massive? – Do that, now you have massive submission tools inside FTS. Do you need individual publications on trusted sites? You are welcome!
So, we are not in the situation when we need to “play in favor” of any of these approaches.
FTS team thinks that STRATEGICALLY massive submissions are on a sliding trend in SEO.
YES, they still work. Not as good as they used to work, but they still give results. Sometimes – very impressive results.
YES, SEO providers love using them (because they give quick results and the price is expensive). And it means that whenever you come to a SEO company that has a big portfolio of different strategies, they will do their best to convince you that massive submissions are cool.
YES, it is true that most of the SEO market is not ready yet to go away from massive submissions, because other strategies need more resources. That is why you will not often hear about other strategies that need more time and effort, because SEO companies do not want to lose potential clients in this economy.
Despite all the above mentioned, the market is changing right now. And many people noticed it.
Recently we got a site of our client ranking Google page 1 for their top niche keyword just from 10 articles submitted to 10 great sites.
What is also great is that individual strategy is safe. When we say to the clients “I can do anything, massive and individual. The first is quicker, the second is safer” – more and more often they choose the safer model.
And if we take into account the famous Google Panda update with their clipping of backlinks from massive submissions, and that Google will not stop on this – then the strategy of individual publications becomes a realistic way out for SEO providers and people who want to push their sites high in ranks.
Should We Quit Massive Submissions?
But it is absolutely critical that you get used to the new type of SEO. SEO where quality matters more than numbers. When you are looking not only on the PageRank of the site, but also on the traffic and visitors that this site is getting. SEO that is actually very close to media marketing.
As with every new trend, it will take some time to get used to this new model. But after you get used to it, after you see the results, after you understand how safe and natural it is – you will agree that this approach is the best you can use for your sites and for the sites of your clients.
Think about the future of your SEO today. Before the market has changed so critically that you fall out from it.