Online Marketing Research
New Marketing Research Strategy:
Helps to Predict Important Changes in Your Niche
BEFORE Others Know about Them
Previously businesses that wanted to open new trends in their niche had to work with traditional research instruments like focus groups, surveys, polls, etc.
Today the Internet and search engines have created marvelous opportunity for market research and market predictions on a new level of quality.
Just think about the marketing research power
which stands behind searches in search engines
that people are doing in YOUR niche…
Professional investigation and analysis of these searches can show you:
- what people want in your niche;
and
- what changes will happen in your niche – what is going up, what is going down, what niche is about to die, and what niche will become a money making machine in the nearest future.
Let me show you one example
how this special type of research
SAVES a real business…
One of our clients is a company engaged into portfolio investment business.
They faced a problem – their market started to change and they could not understand where exactly the demand on the market is flowing to. They wanted to know how to reshape their business before the big trouble comes.
This is where OUR research of trends in search engines comes into action.
First of all, we showed them WHY they have problems – the screenshot below vividly explains the issue…
Surely when people see things like this, they get into a shock. “Is my niche hopeless?”
No, it is not!
The beauty of search trends and their research is that inside any niche you can find the so-called “sleeping niches” which are about to wake up and boost up the whole market.
So, we continued researching the trends and found the niches which are on the rise.
For example, the niche of precious metals – just look how nicely the demand is growing.
Of course, this is just a tiny part
of BIG research job that is being done
The real investigation was much deeper, not just one example of gold investment – we have worked through dozens of niches, hundreds of trend comparisons. Some of the trends and niches that research has discovered really opened the client’s eyes on investment opportunities for 2011.
Right now they are reshaping their investment packages.
And they have become our loyal client for whom we are digging info different niches on a monthly basis, so that their financial analysts have enough info to build future investment packages.
Advantages of This Strategy
For Marketing Research:
(1) UNBIASED
No one can bribe the whole planet to search for something specific in Google. If people are searching for something, then this represents a DEMAND.
(2) FRUGAL
Just for comparison: 1-hour session with a group of about 7 consumers at a focus-group facility will cost you around $2,000 (go to marketing research forum and you will see the prices).
Compare that to getting research details from the whole region, or country, or world – this is what professional trend research can show you. And this is done for the sums which are several times cheaper that one focus group.
(3) YOU SEE DYNAMICS
You can see how exactly any trend is behaving over a period of time – is it rising or falling. When you can see processed in dynamics this helps you to understand what is going on and where the process is moving to. This is very important for market predictions.
(4) EYE OPENING
This type of research is like a new book – digging into the trend can open unseen potential for the business on this niche. Even if you did not expect to see it, proper research will show it. So, if there’s anything of interest that others do not know about, then you will see it.
Stop Walking with Closed Eyes!
We will Help You to See
Where Your Market Goes Tomorrow
Send email to
for more details and help
jane Ibbitson said on February 17th, 2011 2:13 am
I think you have to spend lots of money to get on and stay on page 1 of google I have done many things and only been there for a very very short time that ok if your not a small busniess that just does not have the money to keep paying out
Admin answer:
Absolutely of the same opinion!
Even wrote a post about it, because I hate when SEO services, just trying to lure the client into the game, tell that “it will not cost much, a tiny budget and 2 months and you are there” – come on, SEO industry is growing, most of the planet knows about it, big businesses investing thousands and dozens of thousands of $$$ into SEO budgets every month – how can one with $200/month expect to get page 1 for keywords like ‘forex trading’ or ‘make money online’ ?!?!
And, this is one of the reasons we started this niche research, because one of its advantages is that you can find “sleeping niches”, niches that have the power to become a hit, but at the moment others don’t notice them.
Logically in that niches the competition is not fierce – and, logically, SEO budgets for these niches will be smaller.
p.s. Thanks for bringing up a very good point, Jane.
Market tester said on March 22nd, 2011 12:07 pm
Online market research can be lots of different things but knowing the keyword trends is definitely something important if you want to do an important part of your business online. The keywords you think (being professional in your industry) is not often the one people are looking for and it is important to know it.