Before You Purchase Web Sites
Make Sure You Know this Nasty Trick

(if you don’t know it – you can fail and by a junk site with no real value behind it)

So, you decided to buy an established web site which already has some traffic. Great idea! Targeted traffic = potential clients. And who will reject a chance to make more money on these clients today?

And, of course, the value of this site is seriously about HOW MANY VISITORS this site is getting and WHAT TYPES OF VISITORS it is getting.

Looks like simple, but…

BUT, There is a Nasty and Easy-to-Do Trick
How to Make You Believe that
A Site has Cool Traffic
(whereas its real traffic is not cool at all)

Usually, when you buy an established site with traffic, the owner of this site is showing you cool screenshots with the traffic and says “Look, this is how many unique visitors my site got the previous month! And this is how many unique visitors I am getting per day! And this is in 6 months! …”

Of course, when you see a real screenshot with real traffic stats taken from a site – you get impressed. And the screenshots are usually real – not some graphically edited stuff.

So, what’s the catch?!

The catch is that the info about unique visitors is not an indication of the quality of the traffic for 3 simple reasons:

(1) Uniques can be bots.

Yes, lots of unique visits are robots that just index the info. Surely good stats solutions know Google robots, Yahoo robots and some other robots and try not to include them into the stats results. BUT, today there are so many services which have their own robots, that you can be sure that a site which is nicely indexed is getting dozens or even hundreds of unique visits – and these are not human beings, these are robots.

(2) Uniques can be faked.

Unfortunately this is true. It is possible to “flood” your site with traffic from different IPs and these would be unique visitors (at least for the stats), but these visitors will hardly bring any profit to the purchaser of the site.

Because fake visitors, generated by special solutions, will never sign up to your newsletters, will never buy your products and will never help you to expand.

(3) Uniques can be – non targeted.

Finally, unique visitors can be real people – but people which are not really targeted for your business. For example, in this report about pushing a site to Google page 1 for the blulk of Forex keywords (done with the help of Elite SEO Push) we showed you an example how the quality of keywords and their targetedness can have crucial difference for the business.

The site (shown in the report) was not page 1 for cool keywords like “forex”, but it was page 1 for lots of keywords that are being searched by really motivated buyers and investor. These keywords did not have huge traffic. But each of the visitors was super targeted to invest money into Forex managed account service – and this was a minimum of $2,000. Just imagine what hundreds of users per month can be worth of!

So, quite often it is much better to have smaller traffic (but the traffic with potential buyers, or hungry investors, or passionate info seekers) rather that getting more traffic which is too vague to understand what it is in the heads of the people who come to the site.

Ok, Then How Not to Get Screwed
When Buying Turnkey Sites?

SIMPLE – Ask for Screenshots that Show
Stats with Keywords from Search Engines

Keywords from search engines are usually shown on the reports of stats tools as a section that shows the visitors who came to this site and what they searched for in search engines, right before getting to this site.

This is real stuff… This is where you can see how much money you can make on the visitors of the site-to-buy.

Let me give you an example. Let’s say someone was searching in Google for something like ‘hawaii vacation rentals’ and saw the site and clicked this site and came to this site. This is not just a guy from the street, this is a person who is looking for a very specific thing. And this thing is ‘hawaii vacation rentals‘.

You know what exactly is in the head of this person and what to sell to this person.

So, when you plan to buy a web site, ask for the screenshot that is showing keywords from search engines. Not the uniques, not the pages’ views – but the real people who are coming to this site being aware of what they want.

How Can these Keywords from Search Engines Look
On My Stats Page Report?

For Example – Report Page
Can Look Like This…

Surely this does not mean that screenshot will look only like this. If you are not using Awstats, then the stats page can look the different way. But the functionality would remain the same and you need just to see what keywords the people searched before getting to the site.

If you do that, you will be able to:

- see that these are real people

- see what exactly these people wanted when they came to this site from search engines

- understand how these people may be helpful for your business.

Check Screenshots with Detailed Keyword Stats
Compare Them with the Price
You’d Need to Pay for the Same Traffic in AdWords

And Make Your Well Grounded Decision.