Elite SEO Push seems so promising. Applying a campaign focused on public opinions is ingenious, and I do think it does really give so much benefits when it comes to rankings, reputation management and branding especially. I might have to check that tool out, I was particularly compelled by those comments from real users.

Fully agree with the idea. It’s crucial for every company/brand to use SEO as a PR tool. The key issue is who will be the first in getting giants PR budgets for SEO tools…

It will be interesting to see how this evolves, I think it will open up a whole new field of SEO.

thank you for the tips. PR is a very important step in building a good reputation and I agree that small negative comments may ruin all the PR work.

Thanks for good tips and advice, i think i will try to do something about my SEO in the future.

Thanks for this post. I have come across such things with the competitors in my niche. This post just gave me an idea which i hope to implement ASAP.

Hello Jacee,

Thanks for lots of interesting things to address in your comment – it was a truly nice food for the brain. I will put the answers right into your questions/feedback, without deleting a single letter from what you wrote, and answering each and every issue.

I haven’t learned anything new here. Your examples are bogus. Anyone can put in the name/url of their website as the keywords and always come up #1 on page 1.

Not always true. Try to do that for the site name which already has lots of backlinks, and which is popular (hence others are building backlinks for this site name as well) and you will see that mere mentioning of the site in the title puts you deep in the results, Google page 2, 3 , 4 or deeper.

So, in the case of very-very low competition keywords your strategy will work. But the keywords in the examples are not the case. Try to rank them without any backlink built, and you will see what I mean. Other FTS users are also welcome to do this test and check the validity of my words – without backlinks you will not rank page 1 with your YouTube video using these keywords in the title (or you will have to wait A LOT, which is not what the clients want).

The real test is: What keywords is your traffic using to find you, or, better yet, what will they use? Your unique URL will always be #1, but unless you are IBM, Microsoft, Adobe or some other already well-known brand, people will not be looking for you by your company name/URL, i.e. eigeline network?

If you go to Google search and start typing ‘eigeline’ very soon you will see that Google (inside its search field) is suggesting you ‘eigeline network’ and Google is doing it only for the keywords that have stable search demand. So, this keyword is being searched for – and it is a fact that can be easily checked in the Google search field.

Who the heck would be looking for that unless they are already familiar with it.

Exactly, those who are familiar. Those who are making up their mind about buy-or-not-buy.

Even if this is just about 100 people on the globe who are searching for this product and make up their mind about it, are you ready to lose 50 of them because of stupid post that has nothing to do with truth?

No matter how big the market is – the principle is the same: create public opinion units and push them up for the keywords that you need (this is what PR agencies don’t do, they just create the info and don’t use backlinks to laser target the delivery of their units).

For tough keywords it will take more resources, for easier – less resources. But the principle is the same and most people stop on Step 1 and just create these public opinion units HOPING that sooner or later they will rank for necessary keyword. Most often this is just a hope that ends up in the depths of the SERPs.

I never dodged the fact that some keywords are easy, and some – super tough in link building (read my posts on this blog). But try to push your own video (without a single backlink) for Gold Bullion Buyers or Eigeline – and you will see Step 1 (creation of info and using the keyword in the title) is not enough and you need to make Step 2 (build backlinks with anchor text on this video) and Step 2 is something that makes all FTS users different from the strategies of PR companies. Hence, you can fight for their budgets, as topcake said in the comment.

Plus, you didn’t mention it, but if you have any doubts about FTS team’s SEO expertise and possibility to get page 1 for tough keywords – please check Google for ‘free traffic’, ‘web traffic’ and ‘website traffic’ – I bet you will never call these keywords easy. And our site is there, page 1. So, we know what we do and have plenty of examples.

Public Opinion Units – you just made that up.

Yes, I personally made up public opinion units as a term.

Is it a crime?

I can even explain why I did invent it. We have clients who ask for help in creating better image of their product online. And in my conversations I got tired of using vague terms like information, because it did not highlight the functional approach that we are using.

Once I introduced the notion of public opinion unit – everything got clear. It instantly helped client to focus their attention on a unit of something that is being pushed by backlinks for necessary keywords. Unit that is being pushed. Simple scheme that clears out everything. When people think about unit-to-be-pushed, this logically explains them the idea of using backlinks for this unit.

It really helped me in the emails. I had to explain once what public opinion unit was about, and then they never had any questions and their mind was logically prepared for pushing this unit. Because units are something we got used to play with, operate with.

This is the small ‘history’ behind the invention of this notion and it helped a lot to clear the things out in our correspondence with “PR clients.”

Put that into Google and guess who comes up #1 – this article. And, it’s the ONLY ONE with those keywords. It’s just an official-sounding name for deep links, back links, and blog links. Try again . . .

Yes, if you type ‘public opinion units’ into Google search – you will see this article. As well as if you put any sentence from this post you will see this article in Google results. This is the way Google works.

But – this is important – I am not using ‘public opinion units’ as example on ranking in my post. I use other keywords. Try to rank your YouTube video on THESE keywords without backlinks. I do not say that the competition on the sample keywords is the same as for keywords like ‘web traffic’, or ‘forex investment’ – but still the keywords in the examples are not easy – I am inviting all FTS users who are interested to do this small SEO test and let’s see if anyone can rank page 1 without backlinks with their YouTube video titled ‘gold bullion buyers’ or ‘eigeline network’.

Marketing, PR and SEO go together in the new media. People view Google as an authority and anything that is pushed to the top of Google is viewed with the same level of trust that people place on Google, so this idea of pushing PR units to the top of SERPS makes good sense.

Gerry

Great article. I have actually thought about selling my SEO services to businesses who are getting discredited by forum postings and what not.

After reading this publication I’m getting confirmation of what I’ve been stating for several years, i.e. that one bad opinion widespread on the internet can be more dangerous than hundreds of good ones – I expressed my opinion in the field of tourism with reference to the review portals like tripadvisor. Now I’m sadly verifying that this letal risk affects almost every kind of internet business and the fact that I was right, while 99% of the people I spoke to about this topics believed that I was just a doomster, doesn’t relieve me. Thank you for giving us one more awareness to work with.

This opens up one’s mind to thoughts previously not considered. I had never thought about SEO in this way. But it stands to reason that someone’s product or business could be easily brought down by someone creating mischief. Even just ‘kids’ out to prove that they could do it ~ Makes one feel very vulnerable.

Knowing is very defferent than doing, I still find it hard to make videos and post those videos to video sharing websites even after knowing the power of video marketing and the huge traffic and popularity it could generate

This is a interesting angle to see how SEO should work in full power.
Actually we tend to create new names for old stuff such as this Public Opinion Unit (PON) that is actually could be any information published online using any media and promoted to the first page in search engines.

I think the key here is the First Page – only than a piece of information (article, post, video, press release) became Public and gain its power.
This is nothing new actually. Even any website page you can consider as Public Opinion Unit when it is on the first page of Google or any other major search engine.

And my last thought, I would call it not “Public Opinion Unit” but “Public Opinion Creation Unit” or “Public Opinion Creator” or “Public Opinion Manipulator” (in a worst case scenario) because they didn’t reflect already existing public opinion but try to influence on public to create a particular opinion regarding something.

Video utilization is an effective marketing tool and I have proven it in my own websites. Clients are also glad to see results for a low budget.

Video plus social media would be a great combination these days.