Going Local in Keyword Research and Link Building:
SEO Tip to Improve Your Business Profits
This week was very interesting for our keyword research team, because several keywords research clients (without knowing each other) demanded to make a local keyword research. Surely they know that they do, because for their business local searches give very good money.
Then we thought “But many Free Traffic System users can also have local online businesses” and once realizing this, we decided to share how to do keyword research for local keywords and how to benefit from it.
Is My Business Ok for Local Keywords?
Before you “go local” in keyword research and link building, you should understand that not every business is ok to go local. Usually it is the real businesses which has local coverage (car repair, event agency, fitness club, food delivery) that will seriously benefit from getting local visitors to their site.
This is simple. If you have a car repair company in Denver it makes no sense to fight for the very competitive keyword “car repair”, because:
- this is a very difficult keyword
- your traffic will be very untargeted (yes, they are interested in car repair service, but if they are on another coast – what’t the point of such client?)
Local Keywords = Low Link Building Competition!
And this is a serious advantage for you – the user of Free Traffic System – who can quite quickly build many backlinks with the necessary keyword in the anchor text of the backlinks. Your other local competitors (if they are not users of our system) can do nothing against you.
Let’s use the example of car repair. This screenshot shows the link building competition for ‘car repair’:
As you can see, the competition is serious – almost 6,000,000 web pages that have incoming links with this keywords. We do not say it is impossible to take Google page 1 for this keyword, but this is a day-to-day link building work that has to be carried on for months (at least, 2-3 months).
And now the keyword of ‘car repair denver’, and the screenshot shows it all…
That seems to be much better than 6 mln 
And if you have a car repair service in Denver, then you are lucky, because we have found you a keyword for free
It does not mean that for any local keyword you are going to have this kind of low link building competition. But this competition will be lower than the competition for the general, non-local keywords.
Local Keywords = Better Conversions!
This is simple, but we decided to highlight this issue. Of course, local searches are not huge – they are 10 – 100 – 1,000 – 10,000+ times smaller than the global search for a keyword. That is why do not expect huge traffic to pour in, when you get page 1 for a local keyword.
But each of these visitors are real gold, because by doing a local search it gets obvious that they are targeted people in your region who are interested in local service. If they are in Denver, they will not go to New York or California, or Canada. They need your help right here – in Denver. They are your golden visitors!
So, once you have found these local keywords. Login to your Free Traffic System account and start building backlinks with the researched keyword(s) in the anchor text of the backlinks.
P.S. If you want to hire our team for keyword research – visit this page for more details.
